Rotana Hotel Management Corporation (Rotana) was founded in 1992, by a partnership between two visionary thinkers, Nasser Al Nowais and Selim El Zyr, who were joined three years later by Nael Hashweh and Imad Elias. Operating as Rotana, it opened its first property, the Beach Rotana Abu Dhabi in 1993 and is today one of the leading hotel management companies within the Middle East, Africa, South Asia and Eastern Europe.
Rotana is a company offering the best of both worlds. A unique understanding of the culture and communities of the Middle East combined with the collective expertise of an executive team contributing over 35 years of international experience in the service industry.
Rotana aggressive expansion plans are seeing the company grow from 2 properties in 1993 to a total of 100 by 2020.
With several further properties planned for opening and new projects in the pipeline confirming the company’s intention to have a Rotana managed property in all the major cities throughout the Middle East, Africa, South Asia and Eastern Europe within the next five years.
The Rotana Brandmark symbolizes the palm tree, more specifically the very rare palm tree, botanically named phoenix dactylifera, and found only in Madinah, Saudi Arabia.
This Brandmark was chosen because of the similarities between the palm tree and Rotana. Found in a desert oasis, it provides the nomadic Bedouin Tribes food, shelter from the relentless sun and at the same time an opportunity to socialise with other visitors to the oasis.
Similarly, Rotana, aims to provide its guests with high quality food and drink, a safe and cool environment, a warm welcome and a place to socialise and discuss the affairs of the day. Rotana’s unique brand of hospitality is defined by the blend of warm Arabian culture and strict international standards and expertise.
The Rotana marque is symbolic of the palm tree, more specifically, the date-bearing phoenix dactylifera palm.
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