Candidat - Meilleure Campagne de Communication
The Rezidor Hotel Group
Campagne - Integrated communications with Rezidor and the world
Carlson Rezidor is committed to producing a totally innovative and engaging communications palette and integrated systems strategy.
MOMENTUM is our compelling new corporate blog, employee social space and external newsroom –inventively designed as one beautiful, new online magazine. Launched in May 2017 as a key part of our company’s structured, relevant and integrated communications strategy, MOMENTUM is truly multifunctional, exerting a special magnetism that draws in key internal and external audiences, inspiring them to engage. And become powerful advocates…
MOMENTUM is not about content. It’s not even just about stories. It’s about sharing the very BEST stories with ALL the RIGHT people. Showcasing our company passion about making Every Moment Matter for our guests, it gives a shout-out for our brilliant people, brands, hotels, bars and restaurants –along with our rapid growth, our dynamic THINK + CHANGE movement, our achievements, awards – plus much, much more. MOMENTUM shares these vital stories with key media contacts and influencers who can powerfully amplify our success. Meanwhile external guests are invited to share their own inspired stories with MOMENTUM.
Quality control is ensured by our monthly MOMENTUM training webinars for all employees, run by our expert Communications team.
Reach: Internal and external - with two levels of access. Employees can access MOMENTUM’s sensitive/confidential company stories.
Linked to: LOOP, Social Moments Matter! Newsletter, Media & Influencers Outreach Program, Social media strategy
Rezidor Annual report
'Moving Forward: In Perpetual Motion': Rezidor’s innovative digital 2016 Annual Report
Featuring the Financial Report, Corporate Presentation and Responsible Business report, this engaging animated, interactive initiative reflected the ongoing progress of our Group as a dynamic, global hospitality company. While achieving our goals of reducing printing expenses and environmental impact - and expanding our reach.
Reach: Internal and external.
Linked to: MOMENTUM, Media & Influencers Outreach Program, Social media strategy
Social Moments Matter! newsletter
Carlson Rezidor’s powerful internal communication and employee engagement strategy is crucial to building external awareness and reputation. Our upbeat Must Read weekly online digest shares our engrossing company stories, inspiring leaders and team members help grow our social conversations and increase brand awareness through their personal channels.
Reach: Internal
Linked to: MOMENTUM, Media & Influencers Outreach Program, Social media strategy
LOOP newsletter
Our Bi-Weekly internal Call to Action keeps all General Managers in the essential LOOP with vital updates from all Corporate Support Office departments, shared in a structured – but vibrant - way.
LOOP ensures that the CSO speaks to all GM’s with one vital voice about all critical operational matters
Reach: Internal
Linked to: MOMENTUM
Regular Business Development and corporate newsletters are sent to targeted recipients lists with stories about exciting hotel openings, signings, corporate announcements and appointments.
Media & Influencers Outreach Program
Our powerful Influencer Outreach program – targeted at bloggers and social influencers – exists to establish a strong community of advocates who will become engaged and passionate promoters of our brands. Influencers are the new generation of opinion formers who can pass on our essential Carlson Rezidor messages and stories. Their opinion is trusted – and acted on – by an engaged online audience. We now have a high volume of requests from influencers looking to enjoy a complimentary stay with Carlson Rezidor and provide us with resulting social media coverage.
These relationships have proved meaningful and produced some great results from influencers who are now strong advocates of Carlson Rezidor hotels and resorts. So we’re now taking our influencer relations to a higher, even more professional level by updating our vetting process with the support of an external agency. This will ensure that we only work with respected influencers who will add genuine value to our business. We are also introducing a proactive strategy, where we identify and reach out to specific influencers who are relevant to our properties and wider business objectives. Our imperative is to ensure every influencer has a top-class, Every Moment Matters experience at our hotels.
Reach: External
Linked to: Social Moments Matter! Newsletter, Media & Influencers Outreach Program, Social media strategy, MOMENTUM
Social media channels strategy
Sharing great stories from MOMENTUM, our hotels and brands, our executives, our industry and corporate announcements on LinkedIn (83K followers to date), Twitter (11.5K followers to date) and Instagram (7K followers to date)
Reach: External
Linked to: Social Moments Matter! Newsletter, Media & Influencers Outreach Program, MOMENTUM, Annual Report, Business Development, Corporate Newsletters.
