Évenement Hospitality ON - Awards

Worldwide Hospitality Awards

Jeudi 09 novembre 2023 à 18:00

Candidat - Meilleure Campagne de Communication

MGallery

Campagne - MGallery x Nowness

In September, MGallery released a new short film, “A Hotel Story”, created in partnership with the innovative arts and culture video channel Nowness. MGallery hotels are the home of extraordinary stories – and each hotel has its own unique story to tell. Nowness developed a unique short film which brings the wonderful diverse array of these stories to life…

“A storied adventure full of twists and turns - and a lost phone…”

In September, MGallery released a new short film, “A Hotel Story”, created in partnership with the innovative arts and culture video channel Nowness.

With this short film, MGallery aims at:

  • Affirming the modern positioning of the brand around storytelling and lively experiences… with a touch of femininity
  • Creating an attractive and modern communication campaign
  • Going viral on the social medias

This short film highlights the unique and individual personalities of the brand’s properties while depicting the adventurous mindset of a relatable-yet-inspirational quirky “Engaged Explorer” through compelling, humorous storytelling.

MGallery hotels are the home of extraordinary stories – and each hotel has its own unique story to tell. Nowness commissioned and developed a unique short film which brings the wonderful diverse array of these stories to life.

The film invites the viewer to follow the vibrant and modern adventures of Zoe – the quintessential engaged explorer. Her journey is motivated by the potential for immersive experiences, creating local and personal unexpected stories which she will treasure forever.

The release of this short film has been supported by a strong communication plan on both Nowness and MGallery social media platforms, including a paid campaign.

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