The summer season confirmed an observation that was recurrent in recent months, that there is great disparity between the situations of the hotel sectors, between countries and regions of Europe. The significant growth of the global RevPAR by 6.3% is the result of well-sustained growth of indicators in countries in Northern or Eastern Europe, as well as of the exceptional leap of occupancy rates and average daily rates in Greece, which is bound by the Olympic Games. Inversely, the tourism sector has experienced more difficulties in countries in Western Europe, France and Italy in particular.
The analysis of the month of August by MKG Consulting reveals very optimistic results. The RevPAR leapt by 6.3% over August 2003. While occupancy rates are fairly stable (+0.1 point), the explication of this evolution comes from the growth of average daily rates by 6.1% to 91.5 euros. In a more or...
Ce contenu est réservé aux abonnés. Il vous reste 80% à découvrir.
Chaque semaine, l’équipe HON vous apporte un regard expert sur le monde de l’hospitalité.
En devenant membre, vous aurez accès à un écosystème complet : contenu exclusif, emploi, etc.
DEVENIR MEMBREDéjà membre ? Se connecter
