Today, The Vineyard Group is delighted to announce the appointment of Kara Hackett as its new Marketing and Sales Director. She will be responsible for developing and implementing the sales and marketing strategy for The Vineyard, Donnington Valley Hotel and Spa and The Vineyard Cellars, and ensuring the Group achieves its goals.Kara will be based at the Group’s five star Berkshire hotel, The Vineyard, and will manage the hotel’s unique programme of events. The introduction comes following the unveiling last year of a series of refreshing new developments, including new wine initiatives and menus plus the installation of a voyeuristic glass wine vault where they marked the arrival of the 30,000th bottle.Previously at Mason Rose, a highly regarded Sales, Marketing and PR Agency for the luxury travel industry, but for 14 years prior in senior Sales and Marketing roles within the von Essen hotels and its predecessors Cliveden and Royal Crescent Hotel.Account Director at von Essen hotels and later moving on to Mason Rose, a highly regarded Sales, Marketing and PR agency for the luxury travel industry, Kara has over 15 years experience as well as a diploma in catering management.Kara Hackett, says, “The Vineyard has a unique offering with a famed reputation for matching fantastic wines to food with an truly innovative tasting menu created by Executive Chef, Daniel Galmiche. With its strong Californian connection, extensive cellar holding over 30,000 bottles and the 100 wines available to enjoy by the glass, there’s so much to work with. I’m really looking forward to getting my teeth into the full programme of wine focussed events and building on it to create an exceptional experience for our guests.”Andrew McKenzie, MD of The Vineyard, says, “We have seen many new developments at The Vineyard over the past year and want to bring in the best in the industry to help us spread the word to our guests of what we have to offer. We’re lucky to have the very best in the industry heading up our restaurant, with an unrivalled wine list put together by Alan Holmes and our tasting menu allows each guests to create their own bespoke meal. I am delighted to welcome Kara Hackett into The Vineyard Group. We have observed the impressive work she has achieved in her previous roles and are confident she will bring her creativity and passion to continue the tradition of making The Vineyard the UK’s number one wine destination.”
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