At the 14th Worldwide Hospitality Awards ceremony, which took place on the 12th of November at the InterContinental Paris Le Grand, the Saint Sulpice hotel of Montréal, represented by Alexandre Tessier, Director of Sales and Marketing for the establishment, received the trophy for the Best Marketing Campaign for its La Valise campaign.Made to commemorate the Saint Sulpice hotel's tenth anniversary, La Valise is a 15-minute short film that depicts four characters and one suitcase inside the hotel. The film's plot combines beauty, ambition and obsession to put the establishment in the limelight. Released on social networks, It represents a real gamble on the part of the hotel's leadership as it allotted it 30% of its annual Marketing budget to the project. The Saint-Sulpice Hôtel Montréal is an independent boutique hotel in the heart of Old Montréal, Canada. See the La Valise video on our YouTube channel, and the entry at Hospitality ON.
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