With over 1,700 properties in the ibis family hotels, Accor boasts being the world's leading hotel operator in the economy and budget segment. The group began the overhaul of the ibis brand in 2011, grouping the three brands under the ibis family to strengthen brand awareness and affinity. After opening 200 ibis hotels within the past two years, the brand family is opening its 1000th ibis hotel, in addition to 233 ibis Styles and 506 ibis budget."Accor's new strategy redefined around its two core competencies - HotelServices and HotelInvest - will enable ibis, ibis Styles and ibis budget to strengthen both their innovation capacities and their leadership: in Europe, including through an acceleration of investments in owned properties; and in emerging countries by capturing new opportunities mainly through management and franchise", explains Sébastien Bazin, Accor Chairman and CEO.To celebrate this milestone for the ibis brand, a team of professionals will be on an "ibis Expediton" to test the signature Sweet Bed by ibis on Mont Roraima in the Amazon, known as one of the world's most hostile environments.
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