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Scandic launches a new brand

Scandic Hotels is about to launch a new brand, called HTL Hotels. Marketed independently from the rest of the hotel group's portfolio, the brand should make its debut in May 2014, with the opening of its first hotel in the city of Stockholm. The establishment will offer 274 12.5 m² guestrooms. "The idea of HTL is to offer a modern and personal hotel experience without having to spend a fortune", says Joachim Hogefjord, managing director of HTL Hotel. Thanks to a controlled and optimized management of space, the concept is able to offer quality rooms, in an ideal location and at a reasonable price. "Our clients only pay for the space that they use", adds the director.  HTL Hotels expects to develop a network of 20 establishments within the next five years in the major cities of Northern Europe.

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