Melia Hotels International has partnered with Asset World Corporation (AWC), the leading lifestyle real estate group in Thailand, to launch Melia Koh Samui, a nautical-themed beachfront retreat in Koh Samui, Thailand.
The opening of the Melia Koh Samui marks the beginning of the strategic unfurling of the Meliá brand in Thailand. Two other hotels are already planned in key destinations throughout the country. These include an INNSiDE by Meliá in Bangkok Sukhumvit and a hotel in Chiang Mai, also in partnership with Asset World Corporation (AWC).
The coastal destination, which combines a modern essence with the charming maritime heritage of Koh Samui, will be home to the first hotel in Thailand by the Melia Hotels & Resorts brand has opened in Thailand. This much-anticipated introduction of a Melia hotel by AWC will reinforce the company’s commitment to building a better future for the country’s hospitality landscape and economy.
Mrs. Wallapa Traisorat, CEO and President, Asset World Corp Public Company Limited said about the partnership:
AWC has continued to engage in strategic business expansions and entered into agreements with several world-class hotel operator partners in order to ensure constant growth of the company while offering unique brands to the hospitality scene in Thailand and expanding global distribution channels and loyalty member programs. Partnering with the world’s largest resort operator in beachfront destinations, Melia Hotels International, will help us in creating a good synergy to connect with target customers across the world, in addition to boosting Koh Samui and Thailand as a world-class holiday destination.
Melia Koh Samui, Thailand is on Choeng Mon Beach, just 15 minutes from Samui International Airport. The hotel is a 159-room, 41-suite property that features many facilities, including two restaurants, an executive lounge, a beach club and a swim-up bar, plus a YHI Spa, a fitness center and, for families, a kids’ club, outdoor playground and mini water park. There are two outdoor swimming pools, including a large lagoon pool that loops like a river through the resort’s gardens. Many of the ground-floor pool access rooms and suites allow guests to slide directly into the pool from their private terrace. Events may be organized in conference facilities of 7 multi-functional rooms including a room with unique beach front view, a ballroom that can accommodate up to 200 guests and outdoor pool-side and beachfront function spaces able to accommodate 500 guests for a gala dinner.
The rooms all have their own identity. Deluxe and Premium Rooms are ideal for couples, while the spacious Family Rooms feature a master bedroom for parents and in-room games for children. The Level Boat Suites are inspired by traditional Thai vessels and pay homage to Koh Samui’s historic position as a safe haven for sailors and sea traders. This nautical theme has been woven into the resort’s DNA and includes the Level Lounge, which is shaped like a boat’s hull.
Embodying AWC’s firm belief in “building a better future”, Melia Koh Samui also houses the Gallery, a not-for-profit social enterprise of art and design gift shops. It embraces socially responsible practices to contribute to society and communities. All profits contribute to further artistic endeavors, as well as preserving and promoting local culture and areas in need. Recently, Melia Hotels International has been acknowledged as the Most Sustainable Hotel Company worldwide, by the SAM’s Corporate Sustainability Assessment, which shows our shared vision on sustainability practices.
Mr. Gabriel Escarrer, Executive Vice Chairman and CEO of Melia Hotels International, speaking about the new strategic partnership, said:
Today is a ground-breaking moment for Melia Hotels International as we celebrate our first hotel opening in Thailand, which is an extraordinary country and a strategic market for a leading global resort brand like ours. After more than 30 years of successful operations in Asia, with the strategic framework agreement with Asset World Corporation we believe this first opening of Melia Koh Samui, Thailand is the beginning of our expansion in Thailand, bringing our dream of establishing and growing in this country alongside a major local partner to fruition. AWC is a partner that understands, and shares, our strong service and hospitality philosophy, which is a fundamental factor for ensuring the quality, reputation, and sustainability that we wish for Melia Koh Samui, Thailand.
In addition to Thailand, Meliá Hotels International has been developing for over 30 years throughout Asia-Pacific and has 51 properties in the region that should open in the years to come.
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