Mark R. Vondrasek was selected as Executive Vice President, Global Head of Loyalty & New Business Platforms in September, 2017.
In this role, Mr. Vondrasek is responsible for Hyatt’s integrated experience strategy which currently includes the World of Hyatt loyalty platform, as well as Hyatt’s wellness initiatives including Miraval and exhale. He will also be charged with creating and scaling new business opportunities, products and services.
Mr. Vondrasek joined Hyatt with 15 years of hospitality leadership experience at Starwood Hotels and Resorts, where he most recently served as Senior Vice President, Commercial Services Officer. In this position, Mr. Vondrasek was responsible for leading Starwood’s award-winning loyalty program- Starwood Preferred Guest, along with the Global Sales, Revenue Management, Digital, Distribution, Loyalty and Partnership Marketing functions. Prior to entering the hospitality industry, Mr. Vondrasek spent 10 years in the Financial Services industry, overseeing operational teams at Fidelity Investments and Kemper Financial Services.
Mr. Vondrasek serves as a Director of Affinion Group Holdings, a global leader in loyalty and customer engagement.