Fiche personnalité

Lara Hernandez

Lara Hernandez

Lara Hernandez is Chief Commercial Officer for IHG in Asia, Middle East and Africa (AMEA). She is responsible for the performance of IHG’s brands - InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, Staybridge Suites and Hotel Indigo – a total of 271 hotels (more than 73,000 rooms) in nearly 40 countries across the region.

A member of the regional leadership team, Lara leads a team of 120 professionals and oversees key commercial functions including Brand Management, Loyalty, Sales, Marketing, Distribution Channels and Revenue Management.

Prior to this, Lara was Vice President, Sales & Distribution for IHG in the Asia, Middle East and Africa region. She was responsible for enhancing IHG’s global distribution scale, web and digital capabilities, while growing sales in the region. Lara took a strong role in our efforts to address rate parity and book direct strategy, while leading the talent agenda and career development across both the sales and distribution teams.

Lara joins us with over 20 years of experience in leadership roles across marketing, sales, business development and operations in the hotel industry and commands a comprehensive understanding of the digital landscape, loyalty programs, consumer marketing and B2B direct sales.
Earlier roles Lara has held with IHG include Vice President of Digital, Loyalty & Partner Marketing; Director of Business Development & Hotel Integration for IHG Distribution Marketing in the Americas; Director of Business Travel, Worldwide Sales; and Global Guest & Campaign Marketing, in addition to serving as Vice President of Distribution & Commercial Marketing.

Lara holds a Bachelor of Science from West Virginia University and has held a Board member position with the College of Business & Economics Hospitality, West Virginia University since 2012.

Outside of her work, Lara enjoys running and spending time with her husband and her two children.

Inscrivez-vous pour ajouter des thèmes en favoris. Inscrivez-vous pour ajouter des catégories en favoris. Inscrivez-vous pour ajouter des articles en favoris. Connectez-vous gratuitement pour voter pour la candidature.

Déjà inscrit ? Déjà inscrit ? Déjà inscrit ? Déjà inscrit ?