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Kenneth Macpherson

Kenneth Macpherson

InterContinental Hotels Group

Chief Executive, Europe Middle East, Africa and Asia

Kenneth became Chief Executive, Europe Middle East, Africa and Asia (EMEAA) in September 2017.

Kenneth was responsible for the management, growth and profitability of IHG's fastest growing region, which includes mainland China, Hong Kong SAR, Macau SAR and Taiwan, he managed a portfolio of 227 hotels in operation, and oversees the development of another 186 hotels in the pipeline.

Kenneth joined IHG from Diageo, one of the UK's leading branded companies, where he worked for over 20 years. As a result, Kenneth has extensive management experience, with a background in sales, marketing strategy, business development, and operations. Kenneth also brings to IHG substantial knowledge and expertise in Chinese and international business operations.

Kenneth has held senior management positions with Diageo, including serving as Managing Director of Diageo Greater China. Prior to being based in China in 2005, Kenneth led the development of Diageo's China strategy. He has also served as the Commercial Director of Diageo Asia Venture in Singapore, where he was responsible for commercial and brand strategy, as well as sales and marketing, and new brand development. Having worked in Singapore, the UK and South Africa, Kenneth is a highly experienced international executive with in-depth knowledge of business environments spanning three continents, and an ideal addition to IHG's China team.

In 2009, Kenneth received the Shanghai Magnolia Silver Award for expatriates for his outstanding contribution to the city's social and economic development.

Kenneth received his Bachelor of Science degree from the University of Bristol in the UK and speaks fluent French.

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