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Rezidor Sas Gold Points: the points that make the difference

5 min reading time

Published on 12/07/06 - Updated on 17/03/22

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Fully electronic, thought out down to the last detail and original in many ways, the loyalty programme implemented by Rezidor SAS (which owns the operating rights to Carlson brands in the EMEA zone) acts as a model for this kind of programme.

Launched in March 2003, Gold Points is Rezidor SAS’s loyalty programme created for business travellers living in Europe, Africa and the Middle East. While the Scandinavian group had fallen a bit behind the competition, this lag actually benefited it: “we were able to learn from everyone else’s...

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