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Wyndham Rebranding Strategy

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Published on 17/04/12 - Updated on 17/03/22

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Microtel Inn & Suites by Wyndham Launches Rebranding Strategy.

At the second global Wyndham Hotel Group conference in Las Vegas, the Microtel Inn & Suites by Wyndham brand, recently tagged with the “by Wyndham” designation, announced its rebranding strategy designed to grow awareness and drive business to franchisees.At the heart of the plan is a new multi-channel marketing campaign with a streamlined and “design-focused” look. All of the creative, ranging from property collateral to online advertising and television spots, highlights a single, key differentiator for the brand: that every Microtel hotel was designed and built from day one to be a Microtel hotel and nothing else.Consumers will begin seeing elements of the new marketing campaign in the next few months.Hotels have already begun changing on-property signage and to assist with the costs, the Microtel Inn & Suites by Wyndham brand will provide open hotels in good standing with a credit of up to $10,000. All signage is expected to be updated by the end of June 2013.

Wyndham Hotel Group
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Wyndham Hotel Group

Hotel Group

  • Wyndham Hotel Group United-States
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