Access the main content

News

Wyndham Hotel Group praises international growth

At the end of 2007, the Wyndham Hotel Group presented in Budapest its strategic plan to expand its economy, midpriced and upscale portfolio outside North America. Steven A. Rudnitsky, the Group president and chief executive officer, confirmed that international expansion is a key element of Wyndham Hotel Group's ongoing transformation from a U.S. economy-centric franchise business to an integrated, multisegment, international franchise and management company. Together with Anthony Berger, chief operating officer; Sean Worker, senior vice president for International operations, and Olivier Dupont, senior vice president Development, EMEA and Asia Pacific, the CEO addressed a group of important franchisees from Ireland, the United Kingdom and Europe, including Prem Group, Hospitality Alliance and Jarvis.The Wyndham brand will be supported also by a new marketing program targeting Generation X travellers. “Be Well is a powerful and succinct brand philosophy that resonates with our customers‚ value system and leverages a brand promise that will be a significant part of the Wyndham culture”, explained at an earlier convention, Kevin Rupert, vice president of marketing and strategy for Wyndham Hotels and Resorts. “The brand is positioned to capitalize on the millions of Generation X consumers who prize individuality and innovation.”The development strategy is heavily based on building relations with large investors who are ready to create national networks. This strategy focuses on three of the Wyndham Group's brands: Wyndham, Ramada Encore and Days Inn.As for its luxury brand, building on a year of global growth, Wyndham Hotels announced a three-pronged strategy to expand, improve guest satisfaction and build revenue through a new marketing plan targeting Generation X consumers. In Europe, the five-star, all-suite Wyndham London Chelsea Harbour in London became the brand's first hotel in the UK, and through a joint venture with the Corinthia Group of Companies of Malta, Wyndham Hotels and Resorts is introducing new hotels and management services in major European cities including Prague, Budapest, Lisbon, Malta and St. Petersburg.Budapest was chosen specifically as the site for the first investors' convention because the company Corinthia Hotels International, operates the five-star Corinthia Grand Hotel Royal Budapest, soon to join the Wyndham Grand Collection and several other hotels, such as the former 310-room Corinthia Aquincum Hotel, which recently joined the Ramada lodging system as the Ramada Plaza Budapest.The Wyndham brand will be supported also by a new marketing program targeting Generation X travellers. “Be Well is a powerful and succinct brand philosophy that resonates with our customers‚ value system and leverages a brand promise that will be a significant part of the Wyndham culture”, explained at an earlier convention, Kevin Rupert, vice president of marketing and strategy for Wyndham Hotels and Resorts. “The brand is positioned to capitalize on the millions of Generation X consumers who prize individuality and innovation.”

This article was published over a month ago, and is now only available to our Premium & Club members

Access all content and enjoy the benefits of subscription membership

and access the archives for more than a month following the article

Register

Already signed up?

An article

Buy the article

A pack of 10 articles

Buy the pack
Loading...

You have consulted 10 content. Go back home page or at the top of the page.

Access next article.

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?