The American hotel group announced a license agreement with Planet Hollywood International, Inc. to franchise the Planet Hollywood Hotels brand and provide management services internationally. The Planet Hollywood brand capitalizes on the global appeal of movies, sports, celebrity and entertainment-based themes. As part of the agreement, Planet Hollywood International, Inc. will continue to own Planet Hollywood brand trademarks and intellectual property. This entertainment-based hotel offering will complement Wyndham Hotel Group’s portfolio by expanding its appeal to a much wider audience.
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