
In an effort to leverage marketing and sales exposure and reach an expanded consumer base, Wyndham Hotel Group’s Microtel® brand will soon be known as Microtel Inn & Suites by Wyndham.
Along with the “by Wyndham” label, the brand will feature a refreshed logo encompassing the brand’s signature blue and yellow color while integrating key design elements of the Wyndham logo.“The Microtel brand will officially become Microtel Inn & Suites by Wyndham at the 2012 Wyndham Hotel Group Global Conference in Las Vegas on April 2-5. There, Microtel property owners will learn more about the chain’s rebranding strategy.