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Worldwide Hospitality Forum 2010

5 min reading time

Published on 03/12/10 - Updated on 17/03/22

Branding! Branding! Branding! Do Hotel brands have the ambition, the capacity, the legitimacy to develop a personal and binding relation with their customers and generate the same loyalty as users have developed in other fields (automobile, fragrance…) with their favourite brand? This was the main subject discussed at the Worldwide Hospitality Forum organized by MKG Group during the Equip'Hôtel trade show.

Mercedes Erra Executive President - EuroRSCG WorldwideFew luxury brands have truly succeeded in meeting the challenge to expand their brand in the hotel industry. This is what we are trying to do with Hotel Missoni. The first hotel in Edinburgh is a real success. It is a fine translation of the...

Accor

Accor

Hotel Group

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