Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 09 November 2023 à 18:00

Candidat - Best Digital Innovation

Zafiro

Campaign - ZAFIRO - Taking Palladium Hotel Group in-room entertainment to the next level

ZAFIRO is more than IPTV, is a powerful and dynamic marketing tool that Palladium Hotel Group implements in different hotel branding very easily.

ZAFIRO is a revolutionary marketing tool that helps Ushuaïa Ibiza Beach Hotel, among others in the Group, to communicate with guests across all screens, TVs and mobile devices. Thanks to this solution it is possible to create an interactive and dynamic environment which results in a unique guest experience.

A real added value: Each room is unique

ZAFIRO allows Ushuaïa team to create unlimited number of different user interfaces, aligned with branding or multi-hotel interfaces. Ushuaïa Ibiza Beach Hotel defines for each guest his unique system, adapted to his profile (family, leisure, business, congress…). TVs will turn on automatically at guest check-in, to display the proper message or promotion as soon as they step into their rooms.

Tv becomes a shopping mall!

Ushuaïa Ibiza Beach Hotel implements ZAFIRO to deliver amazing results in terms of revenue management and direct sales. On top of guest satisfaction, TV became a real added value device, a window for the guest to understand Ushuaïa Ibiza Beach Hotel offers. And a continuous source of ideas for Ushuaïa Ibiza Beach Hotel Teams, thanks to guest clicks… and purchases of the very best promotion!

The easiest purchasing process

JUST one click away to buy any hotel service with the specific brand flavour: very easy, very quick, so intuitive. Thanks to ZAFIRO, Ushuaïa Ibiza Beach Hotel maximizes the revenue of every single stay, with the easiest purchasing process of the market.

Creating exciting environments

Total flexibility to define hotel areas styling at every single device. Ushuaïa Ibiza Beach Hotel creates a strong corporate image, brand oriented, with a complete and customized management of multimedia material. From Corporate Styling to an specific event promotion for a certain group of guests. Premium VOD content, with the latest Hollywood movies or the on-site live music. Ushuaïa rooms' become a Cinema or a private concert space!

BYOD and feel at home!

In addition, ZAFIRO provides Ushuaïa Ibiza Beach Hotel added value services with the highest available techs: Sharing Content functionality, to watch their own multimedia content in the in-room TVs. Chromecast*: watch your mobile apps in the in-room TVs (Netflix*, Youtube*, etc.).

Integrations that make the difference

Ushuaïa Ibiza Beach Hotel doesn’t need ZAFIRO supervision. This PHG hotel PMS delivers ZAFIRO all relevant guest data, like name, nationality, language, date of birth and group. Moreover, Ushuaïa Ibiza Beach Hotel decides ZAFIRO’s integration with other systems, like the PMS or PCMusic. ZAFIRO allows Room Control System, Fire Alarm, Asset Management, POS, etc.

Understanding your guest: The key to succeed

It’s not just about surveys anymore, it’s about understanding Ushuaïa Ibiza Beach Hotel guests needs, likes and dislikes. Ushuaïa Ibiza Beach Hotel Teams can play with ZAFIRO Analytics & Reports of in-room TVs and mobile devices usage. This support them to identify guest behaviours and trends, and dynamically deliver the best proposal for their guests experience.

Main innovation drivers

• Guest experience

• Team empowerment

• Increased revenues

• Services promotion

• Latest technology

• Assets Management

Key success factors

• Flexible configuration

• Personal experience

• Automatic creation

• Multi-interface brand design

• Guest profile

• System integration

Some facts

Implemented on: Ushuaïa Ibiza Beach Hotel, Grand Palladium Hotels & Resorts, TRS Hotels, Only You Hotels, Hard Rock Hotel Tenerife, Hard Rock, Hotel Ibiza.

• 2.400 available Service Points, and 5.000 coming soon.

• 0,39€ daily cost per Service Point in a 5 years window. Compare with any

amenity!

Results driven

• 10 times increased in-room service thanks to certain promotions.

• Direct films sales: 2.400€ revenue per month in certain hotel.

• Direct Brand Recognition.

• Guest satisfaction by click & sales.

• Ushuaïa Ibiza Beach Hotel Team daily commitment to deliver the best

proposals.

Ushuaïa Ibiza Beach Hotel & ZAFIRO work together to provide memorable experiences. Because nothing is better than having THE POWER TO CREATE!

* Chromecast, Netflix and Youtube is a trademarks of Google Inc., Netflix Inc. and Alphabet

Inc.

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