Whitbread PLC is the owner of the UK’s favourite hotel chain, Premier Inn, as well as restaurant brands, Beefeater, Brewers Fayre, Table Table and Bar + Block. Whitbread employs over 35,000 people in over 1,200 Premier Inn hotels and restaurants across the UK, serving over five million customers every month. Premier Inn currently operates one hotel in Frankfurt with plans to grow the brand to over 30 hotels in Germany by 2020/21.
Our strategic priorities
We have introduced three strategic priorities:
Grow and innovate in our core UK businesses
Our Premier Inn network is formidable. We have 40% more sites than our nearest competitor and our consistency of customer satisfaction is a core strength. Our ability to deliver growth is proven. We open around 4,000 UK rooms per year, which roughly translates to three new hotels every month. We remain on track for our 2020 milestone and have identified a growth runway beyond 100,000 UK rooms.
Our compact city centre hotel concept ‘hub by Premier Inn’ has been a great success giving us access to profitable city centre locations with high property costs, delivering a good return on capital, whilst offering customers great value, high quality rooms in great locations.
Focus on our strengths to grow internationally
Germany is a structurally attractive market for Premier Inn. The market is in steady growth, currently dominated by independents and with the largest brands at a fraction of our UK scale.
Build the capability and platform to support future growth
It is essential that we build the capability to support our long-term growth. We have identified four themes under this heading:
Efficiency – to deliver significant efficiency savings, worth £150 million, over a five-year period, to help mitigate sector cost pressure.
Technology – to develop scalable platforms, create a centre of digital excellence and embed data insight across the business.
Organisation – dynamic leadership with clear executive accountability, and relentless customer focus supported by agile decision making.
Property – we have a unique model that creates competitive advantage. Our property strategy is centred on a balanced portfolio with Premier Inn a majority freehold estate.
Already signed up? Already signed up? Already signed up? Already registered? Login here!