Founded in 1985, Travelodge is the second largest hotel brand in the UK based on number of hotels and number of rooms operated. We lease, franchise, manage and own over 560 hotels and more than 40,000 rooms throughout the UK, Spain and Ireland.
As of 31st December 2016, we operated 40,847 rooms in 543 hotels under the Travelodge brand, with our largest market the UK representing 99% of our total revenue with 98% of rooms operated as leasehold, 5 leasehold hotels in Spain and 12 hotels operated under franchise in Ireland and Northern Ireland.
We operate in the attractive midscale and economy sector of the hotel market (as defined by independent industry research provider Smith Travel Research) and are positioned as a low cost operator, offering standardised, modern guest rooms at affordable prices to both business and leisure customers. We have high brand recognition among the UK population driven by our long-standing market presence, wide geographic network and effective national marketing initiatives.
We estimate that we attracted almost 18 million customers every year with approximately 90% of our bookings made through our direct channels. We employ approximately 11,000 people across our hotels and support offices, the majority of whom work in our hotels on hourly paid contracts with flexible hours of work.
- Travelodge welcomes approximately 18m customers every year
- Upgraded hotels and great service driving average TripAdvisor scores of 4 stars
- Food & beverage sales up 14% driven by the upgraded food and beverage offer
- 19 new hotels opened in 2016 and approximately 15 new hotels expected to open in 2017
- Continued acceleration of new development pipeline
The Travelodge brand has a range of hotel designs including: purpose built hotels, grade ll listed buildings, office conversions, acquisitions of existing hotels and co-partnerships with leading pub companies, supermarkets and retailers.
Investing in the brand
Our £100m UK hotel modernisation programme was concluded on the 18th December 2015. This marked the culmination of a three-year programme, in which almost 35,000 rooms with our new more contemporary look and feel and the new Travelodge Dreamer king-sized beds. As a result, every Travelodge hotel now offers a consistent quality room experience to our guests, updated for the needs of modern travellers.
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