In celebration of the brand’s birthplace and heritage, Sofitel launched a new global brand campaign, Live The French Way, paying homage to Sofitel’s French origin.
Sofitel is launching its new communications platform: Live the French Way, to celebrate and promote its French roots; to demonstrate the allure of French style; and to reinforce the brand’s time-honored position as an ambassador of French art de vivre (art of living) around the world.
The first international luxury hotel brand originating from France, Sofitel is a global ambassador of French chic and art de vivre. Sofitel Hotels & Resorts are modern havens of fine living and indulgence, strategically positioned in key destinations around the world.
Modern luxury voyageurs are invited to eat, sleep, enjoy, travel, stay, celebrate and Live the French way, at Sofitel Hotels & Resorts.
To Live the French Way is to allow oneself to be liberated and enjoy the unexpected. Elegant, chic, spontaneous and carefree with an unmistakable touch of joie de vivre and désinvolture – this is how we describe the natural French way of living.
The day begins with a decadent breakfast of fragrant coffee and a buttery croissant; indulging in the sensuous pleasures of a pillowy bed and an aroma of perfume. To Live the French Way is to take vacations, to laugh, to deliberate and to delight in the beautiful moments of life.
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