On February 28th 2019, Sofitel Hotels & Resorts officially unveiled its new campaign, Live the French Way a star-studded soirée La Nuit by Sofitel.
SOFITEL HOTELS & RESORTS UNVEILS NEW GLOBAL BRAND CAMPAIGN AT STAR-STUDDED “LA NUIT BY SOFITEL” PARTY DURING PARIS FASHION WEEK
On February 28, Sofitel Hotels & Resorts officially unveiled its new campaign, Live the French Way, celebrating the allure of French style and art de vivre with a host of international glitterati in attendance.
To kick-off Sofitel’s Live The French Way celebrations, the brand hosted a star-studded La Nuit by Sofitel party in Paris at Potel & Chabot’s stunning Pavillon Cambon Capucines, in collaboration with former Vogue editor Carine Roitfeld and her coveted CR Fashion Book. Adorned guests were greeted by hostesses elegantly outfitted by talented French fashion designer Léa Peckre, who is creating a unique collection for Sofitel hotels’ ambassadors. Award-winning Chef Yannick Alléno created a “gateau de voyage” exclusively for Sofitel, that was offered as a sweet treat to take-away after the party.
Naomi Campbell, Gigi Hadid, ASAP Rocky, Owen Wilson, Karlie Kloss, Bianca Brandolini, Cindy Bruna, Pixie Geldof, Virgil Abloh, Caroline Vreeland, Daphne Groeneveld, Derek Blasberg, Julia Restoin, Vladimir Restoin, Odell Beckham Jr, Jasmine Sanders, Olivia Culpo were among the guests.
To Live the French Way is to allow oneself to be liberated and enjoy the unexpected. Elegant, chic, spontaneous and carefree with an unmistakable touch of joie de vivre and désinvolture is how Sofitel describes the French way of living!
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