To celebrate the brand’s international presence, Ramada by Wyndham crafted a special red wine list that brings guests a taste of some of the exceptional destinations where Ramada hotels can be found.
With more than 870 hotels in over 60 countries, Ramada by Wyndham – part of Wyndham Hotels & Resorts - is one of the world’s most recognised hotel brands. To celebrate and raise awareness for the brand’s international presence, Ramada by Wyndham teamed up with UK-based wine journalist Jamie Goode to craft a special red wine list that would bring guests a taste of some incredible destinations where Ramada hotels can be found.
Each of the 15 hotels participating in the campaign picked a selection of wines following guidance from Jamie. The choice of red wine perfectly matched the brand’s signature red colour, which has come to symbolise warm hospitality and a comfortable stay for travellers around the world.
Each property had a varied range of tools to implement the programme. A set of marketing materials was created by EMEA PR & Marketing team and distributed to all participating hotels, along with translation in five languages to suit market needs. A detailed activation toolkit was also prepared for all hotels, including best practice to implement and promote the offering in each property, and drive guest engagement. PR, marketing, operations and sales teams throughout Wyndham Hotels & Resorts were all involved in implementing the operation.
Following the onboarding of hotels, the creation of branded collateral and press release distribution, the launch event of the campaign took place in London. Top executives at Wyndham Hotels & Resorts and Jamie Goode joined 30 VIP media and influencers for an intimate and exclusive evening to celebrate the wider launch of the campaign. Following the event, hosted press trips and social media activations, there has been over press 31 stories on the campaign with a circulation of over 12 million and over 250 pieces of social media content have been shared with over 800,000 followers.
The outstanding results have enabled us to raise further awareness for Ramada by Wyndham and the participating hotels. We have had strong sales throughout the campaign and received very positive guest feedback on an ongoing basis since the campaign was implemented.
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