RadissonRED–the new lifestyle hotel concept inspired by fashion, music and art- gives a fresh impetus to the traditional hospitality models. The world’s very first Radisson RED hotel opened its doors in Brussels on April 18, 2016, and the brand plans to have 60 hotels operating globally by 2020. Engineered for tomorrow’s biggest travellers–today. RED reflects the ageless millennial mindset.
Out of Sync with the speed of social change. We all know that the big box, small market, full service, high cost, low rate, inefficient,out of date, wearing thin, dusty brown, old hotel model has had its day - in every sense of the word. This is why Radisson RED welcomes the traveller with something new-a new lifestyle select brand inspired by the ageless millennial mindset, fashion, music and art. Radisson RED is bold, personal, fun and different. It is not in our nature to claim that; we want our guests to experience it. If they don’t feel it, it does not exist. This is why we invit eyou to try it!
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