En cours - Grand Prix Hospitality Awards
THE ORIGINALS, HUMAN HOTELS & RESORTS
Campaign - THE ORIGINALS, HUMAN HOTELS & RESORTS
More than 50 years ago, two hotel chains composed of independent hoteliers were created. The first is Inter-Hotel, a cooperative founded in 1967 in Toulouse from the meeting of six hoteliers wishing to pool their purchases.
In the Rhône-Alpes region, a year later, the same initiative gave birth to the Relais du Silence cooperative in 1968.
In 2009, the Inter-Hotel cooperative created two new brands in order to diversify and better meet market expectations. This is the birth of the brands:
- P'tit Dej-Hotel, which includes budget hotels,
- and Qualys-Hotel, which embodies more upscale hotels with a strong personality.
In 2010, the Inter-Hotel cooperative (now also including the P'tit Dej-Hotel and Qualys-Hotel brands) merged with the Relais du Silence brand to form the first multi-brand cooperative group of independent hoteliers.
A year later, the group renamed itself SEH United Hoteliers. The network is owned by its members, all of whom are independent entrepreneurs. They grow together, in a process of pooling the resources 100% allocated to the services of hoteliers, with a specific legal status based on the principle of 1 hotel = 1 vote. Governance is democratic and participatory and is composed of elected hoteliers.
In 2017, the SEH United Hoteliers group welcomed a fifth brand with the integration of 14 Hôtels-Chalets de Tradition establishments located in the heart of the Alps.
Since then, the 5 brands P'tit Dej-Hotel, Inter-Hotel, Qualys-Hotel, Relais du Silence and Hôtels-Chalets de Tradition have formed the SEH United Hoteliers group.
