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Évenement Hospitality ON - Awards

Worldwide Hospitality Awards

Thursday 21 November 2019 à 18:00

Finalist - Best Concept

Odalys Group

Campaign - NOMAD Concept by Odalys – The new camping experience in harmony with nature

Odalys launch NOMAD, a new concept of outdoor accommodation in harmony with nature and in exceptional natural sites with a high level of comfort.

Major European player in the tourist and leisure accommodation market with more than 400 residences, apart’hotels and mobile home campsites, the Odalys Group is launching a new outdoor accommodation concept under the Odalys Plein Air brand. This new eco-responsible concept named NOMAD will open its first site in Quiberon in April 2021.

With this new concept, the Odalys Group offers a new range of camping adapted to a clientele in search of space, immersion in nature and higher comfort, in exceptional natural sites. In a society where we’re always in a hurry, holidays are synonymous with sharing and getting everyone together. Families want to fully appreciate these moments and some aspire to stay in preserved places offering a high level of comfort and services. Outdoor domains that respect their environment and offer accommodation and facilities that are integrated into their local ecosystem.

The DNA of the project: innovation. The NOMAD concept was conceived by a multidisciplinary team that brings together the operator, local authorities, the builders, the architect, a landscape gardener trained at the Ecole de Versailles and an ecologist, for a co-creation project. The top-of-the-range accommodation created – ecolodges, cabins, chalets, canadian tents, wooden mobile homes or unique creations made to measure by an architect – will be decorated using mainly black, an innovative colour in the camping world, synonymous with elegance. To better blend into their environment, the accommodation will be "set in nature", free of any architectural or visual obstacles, and surrounded by vegetation designed in relation to the region.

NOMAD also means welcoming a family clientele to popular destinations with an offer adapted to all families thanks to the multiplicity of types of accommodation and the creation of differentiated residential areas. They are also many services and facilities defined in close collaboration with local communities: food corner, children's playground, activity tent, grocery store, relaxation area, swimming pool, aquatic area, etc.

Lastly, the NOMAD concept has chosen to favour reasonable consumption in order to limit the impact of the activity on its local territory. Various concrete initiatives will be implemented, such as compliance with label commitments (HQE, "European Eco Label", "Green Key", "Quality Tourism"), the implementation of procedures to ensure compliance with waste sorting or the treatment of water in swimming pools using salt rather than chlorine.

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