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Hospitality ON Event - Awards

Worldwide Hospitality Awards

Tuesday 30 November 2021 à 18:00

Candidat - Best Innovation in Hotel Concept


Campaign - nhow Brand: Unique. Constantly on the move. Chameleonic.

Cette candidature n'est disponible qu'en anglais / This application is only available in English.

Welcome to nhow. New architectural forms, new designs, new technology and extraordinary services. A unique and chameleonic hotel concept that will leave no one indifferent.


Offbeat, lively, dynamic, that’s nhow! Elevate your stay in one of our hotels and experience the best of what the city has to offer. Surround yourself with the latest local design, lifestyle & culture, yet sleep in a luxury hotel with worldwide appeal.

Taking its inspiration from the most avant-garde cities in the world and designed by the most creative minds of the moment, nhow is both a hotel and an explosion of inventiveness occupying one single space. The brand’s expressiveness knows no bounds. It stimulates, inspires, surprises. nhow is alive, constantly on the move. nhow is chameleonic.

Walking into a nhow hotel means entering a completely different world. Senses are awakened. Continuous disruption and constant change ensure that nobody is indifferent. Our goal is to create a sense of expectation, a zest for discovery and an appetite for returning to this hotel or any other in the chain.

We innovate with new architectural forms, new design and new technology, signed by internationally renowned architects and interior designers. Every hotel has its own unique and distinct personality. Each one is full of references to the city where it is located. Every nhow is a benchmark not only for guests but also for those who live in the city.

nhow also have an ample offer specifically designed for the corporate market as we believe that the brand offers a unique opportunity to boost out-of-the-box thinking, an ideal characteristic particularly for clients of the meeting & events segment. Its stimulant spaces and services generate creativity and encourage networking, opening-up and sharing positive energy. They awaken people from normality and provide a matchless way of fueling innovative meetings, events and business related stays.

Maintaining active relations in the communities where NH Hotel Group’s hotels operate, contributing to local development and caring for the planet are among the key objectives of the Company’s Corporate Responsibility strategy; strategy also followed by the nhow brand. In this sense, nhow hotels develop agreements with local NGOs, foundations and businesses to collaborate in solidary initiatives or in the promotion of local produce. Worth highlighting is also their environmental commitment, which has garnered them international certifications such as the Green Key for nhow Rotterdam or the ISO 14.001 and 50.001 for the both nhow Berlin and nhow Milano.

nhow currently has four properties:

nhow Berlin: Europe’s first music hotel, is located on the bank of the Spree and at the epicentre of Berlin’s music, fashion and artistic scene. The entire interior of the nhow Berlin was designed by New York’s Karim Rashid. His visionary designs, and their implementation by star architect Sergei Tchoban, form a perfect symbiosis. A work of art in its own right, the nhow Berlin is a modern architectural and design highlight of the capital. It is where cosmopolitan business travellers mix with international jet-setters and the members of popular bands. What all these groups share is a love of music.
nhow Milano: Cornerstone of art, design and fashion, nhow Milano is located within the Milanese creativity district. The hotel was designed by architect Daniele Beretta and furnished by interior designer Matteo Thun. Built on the premises of the old General Electric Factory, the venue, once restructured and reconverted, has turned into a multifunctional location that hosts design items and artworks that are meant to be uncovered, but above all to be lived.
nhow Rotterdam: nhow is the meeting place for forward thinkers. It’s open for anyone that wants to meet, sleep, eat and get inspired in the first and only hotel by renowned architect OMA/Rem Koolhaas. The city of Rotterdam is set apart by its fierce commitment to moving forward, to new ideas and fresh perspectives. It is constantly changing and redefining what is ‘now’. This is reflected by its inhabitants, its art, its creative industry and its architecture.

nhow Marseille: opened in August 2018, the nhow Marseille, is the expression of the clash between two contrasting universes: the Provence, with its light and its nature which inspire joy and symbolize vacations, and the city of Marseille with the shadow of its disorder, its disobedience and its pride. The nhow Marseille is in no way a mixture of these very different universes, but it expresses their authenticity alternately, to recreate their strong sensations, and backed by the original visual identity of the nhow brand.

Seven new nhow openings are planned for the next two years, all of them located in lifestyle key capital cities: London, Brussels, Amsterdam, Santiago de Chile, Rome, Frankfurt, Lima.

Keep your eyes open and welcome to this innovative hotel concept!


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