Candidat - Best Innovation in Hotel Concept
MiHotel
Campaign - The Hotel Alternative, 100% Digital
The MiHotel challenge? No key, no desk, free, technologic and design, feel like home…, even better.
The MiHotel concept is born in 2013 of a summer conversation between the 2 co-founders. Business women accustomed to flights and hotels, they acknowledge the lack of customization in the different offers.
In light of this, they started to design their own accomodation concept to match the segment they represent.
