Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 09 November 2023 à 18:00

Candidat - Best Initiative in Sustainable Development

Metropole Hotel

Campaign - Metropole Hotel - Green Attitude

On January 14th 2017, the operation “Mon Arbre à Moi" contributed to the reforestation of a hillside area up above the town of Menton, a neighboring city of the Principality of Monaco, devastated by a fire in September 2015. The Hotel Metropole Monte-Carlo decided to give a helping hand to Nature with the launching of a long term project.

Metropole Hotel - Green Attitude

As part of the hotel’s environmental policy, social and environmental values are also very important.
Our approach implementing concrete actions in favor of sustainable development, and stand out as a hotel
which act to save our planet. With this initiative, the hotel’s goal is to save a forest which would have take
hundred years to rebuild itself.
This project take part of a policy of help towards a criminal act which destroyed a part of the nature. This
approach complete our wish to develop huge actions in favor of our planet and in this way getting involved in
global sustainable development.
On September 9th 2015, an arson attack devastated Menton’s hillside.
The town of Menton decided to launch an operation to reforest the land by calling sponsorship. The hotel
Metropole Monte-Carlo was the first establishment to answer to this project.
After this criminal act, in concertation with the Municipality of Menton and the "Office National des Forêts", the
Green Committee* headed by Elodie Robert, responsible for sustainable initiatives at the Metropole, worked on
a highly symbolic project: giving olive-trees seeds to children of the hotel’s employees that they could plant
on the site that had suffered from the fire. It’s a long term initiative called:
« Mon Arbre à Moi »
My Very Own Tree
On 14th of January 2017, the Hotel Metropole Monte-Carlo, offered 114 olive trees seeds to its children’s** staff
members and plant them in an old olives grove. "Mon Arbre à Moi" ("My Very Own Tree"), started the first action
lead by an establishment to reforest Menton’s hillside. 65 staff members and 44 children were present that
“Mon Arbre à Moi” was created in order to act for the planet. After planting olive trees, we watered them with recycled water. The operation "Mon Arbre à Moi" literally took root in Menton's soil, to nurture the 114 olive-trees planted on the occasion by the children with its life-providing support. This action enables to establish a relationship between our environmental commitment and our hotel’s team members with their children. Besides, this operation was a good way to communicate to hotel’s guests the environmental involvement and the hotel’s green policy entitled “Green Attitude”. The project can also involve our clients. They will have the opportunity to plant their own tree on the same site.
Being the first company to take part in this reforesting action, the Hotel Metropole Monte-Carlo has positioned itself as an environmental ambassador to hopefully lead other companies to step in.
When olives will grow on the trees, our team members will go pick them up. The olives will be pressed by a local olive oil producer “L’huile Saint Michel” and bottled up and will be distributed to our guests.


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