Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 09 November 2023 à 18:00

Candidat - Best Initiative in Sustainable Development

Melia Hotels

Campaign - Melia Hotel - PARADISUS PLAYA DEL CARMEN

Paradisus Playa del Carmen Hotel has successfully implemented a responsible hotel management model by adapting the Global CSR model of Meliá Hotels International to the destination of Playa del Carmen

Current environmental and social circumstances mean that the tourism industry has to assume a leadership role, minimizing the impact of its activities on the environments in which it operates.

A public commitment to the Guiding Principles of the Global Compact and a responsible hotel management model, aligned with the UN-led Sustainable Development Goals, reinforce the role of Meliá Hotels International (MHI) in society and its own global CSR model. That is why MHI hotels, operating on a regional model but aligned with global strategy, promote projects that generate a sustainable local impact in terms of their duration, permanence and social benefits.

Since its opening in 2011, the Paradisus Playa del Carmen Hotel has implemented this medium to long-term strategic approach by adapting the Global CSR model to the destination of Playa del Carmen, in the heart of the Mexican Caribbean.

Respect for the environment and the fight against climate change are present at the beginning of any MHI hotel construction or renovation project. The Paradisus Playa del Carmen Hotel is thus well integrated with its ecosystem and with the protection and restoration of the natural environment and native species, the correct use of torrents, waste management, and mitigation of the environmental impact of the project (-19.8 kg less carbon dioxide per room).

One of the most distinctive features of the hotel is the strip of land bordering the mangrove forest, an ecological reserve. Aware of the importance of the ecosystems around the hotel, conservation programmes have been implemented for flora and fauna at risk of extinction, highlighting the protection of 4 hectares of mangrove forest, 3 hectares of low forest and the coastal dunes, as well as the restoration of the coral on the Mesoamerican Reef.

The hotel commitment, however, goes way beyond the mentioned plan. This commitment was made public in the Hotel Sustainability Policy, aligned with the MHI Global Sustainability Policy. The hotel’s Environmental Management and Quality Team, or Green Team, comprising the Executive Committee and representatives of each department, are responsible for ensuring these commitments and meeting annual objectives, motivating other employees to apply good environmental practices.

Among the environmental commitments and within the framework of its responsible tourism certification strategy, MHI works with the main international certification bodies endorsed by the Global Sustainable Tourism Council (GSTC). EarthCheck has certified the Paradisus Playa del Carmen with a Silver certification thanks to its strong performance in environmental management. This international certification requires thorough supervision by management teams as they are regularly audited to define new targets and drive constant improvements in performance.

Since the opening of the Paradisus Playa del Carmen, the environmental focus has been on making progress in measuring and reducing its carbon footprint, with the hotel being awarded GHG 1 certification from the National Program of Accounting and Reporting of Greenhouse Gas Emissions (GHG) from the Mexican Secretary of the Environment and Natural Resources. This has been due in part to the implementation of programmes such as “SAVE”, launched 10 years ago by MHI and focused on permanently monitoring commitments to energy efficiency, water use, sustainable standards in the design and construction process, and promoting the constant training of technical staff.

Making progress in the fulfilment of these environmental commitments requires the direct involvement of employees, in addition to raising awareness and training to ensure sustainable tourism principles become part of day-to-day hotel operations. An example at Paradisus Playa del Carmen is an idea which focused on encouraging the use of bicycles to improve life habits and reduce emissions (16.8 tonnes less CO2, 98 bicycles for employee transportation and 7 km average daily distance covered per employee). Another was to join corporate initiatives driven by strategic allies such as UNICEF to generate a positive impact on the ground through the active involvement of employees, guests and suppliers. As a result of this involvement, fundraising objectives doubled in 2016.

In summary, the successful integration of the MHI CSR model at Paradisus Playa del Carmen is helping to consolidate the hotel's leadership through value propositions that strike a balance between the quality expected by guests and respect for the environment. It is precisely this contribution to preserving the environment, minimizing the impact of its activity and raising awareness among its stakeholders, that is the commitment made by MHI, and successfully exemplified in the CSR and Sustainability model at Paradisus Playa del Carmen.

 
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