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Évenement Hospitality ON - Awards

Worldwide Hospitality Awards

Thursday 21 November 2019 à 18:00

Finalist - Best Storytelling and Communication Campaign

Meliá Hotels International

Campaign - Gran Meliá Hotels & Resorts – Lessons in a Life Well Lived

Cette candidature n'est disponible qu'en anglais / This application is only available in English.

Tell our audience the essence of our hotels through the Spanish way of life: our lessons in a life well lived.

A ray of sunshine on the high seas in the morning, a wine pairing at noon or the sound of the guitar on a terrace at dusk.

The essence of Spanish culture is difficult to teach, but very easy to learn: simple pleasures, connection to the land, respect for things well done and discrete elegance in every detail.

Or as we like to call it: a life well lived.

It is a communication campaign designed to share the brand´s personality (Spanish culture and luxury) and position it within the hotel´s luxury top brands within the Spanish market. 

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