Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 09 November 2023 à 18:00

Candidat - Best Marketing Operation

ME by Meliá

Campaign - The ME Scene

Cette candidature n'est disponible qu'en anglais / This application is only available in English.

The ME Scene is an integrated campaign from ME by Meliá, positioning ME hotels as an authority on the places to be scene.


The ME Scene is the central campaign for 5* contemporary hotels and resorts, ME by Meliá.

Following the success of last year’s social media campaign, Summer of ME, The ME Scene was developed to increase brand awareness of ME by Meliá hotels and feed into sales objectives to promote bookings for each of the eight global hotels.

An integrated, social-first approach ensured a campaign look and feel was developed to sit across not only Social Media but also digital banners, content marketing, taxi wraps and a landing page to achieve consistency throughout the campaign.

A social activation was launched, in collaboration with graphic artist Rafafans to engage the social audience and raise awareness of each of the eight ME by Meliá properties. This was followed by a sales activation, using social media and CRM to promote bookings via The ME Scene landing page, through a room upgrade tactic.

Using a combination of both offline and online creative, sales and social activations and key partnerships, The ME Scene positioned ME by Meliá contemporary hotels & resorts as places to be scene.

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