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Évenement Hospitality ON - Awards

Worldwide Hospitality Awards

Thursday 21 November 2019 à 18:00

Candidate - Grand Prix Worldwide Hospitality Awards

Jin Jiang Hotel Group

Campaign - Jin Jiang Hotel Group

Headquartered in Shanghai, Jin Jiang International Holdings Co. Ltd. is the largest hospitality and travel conglomerate in China. Its core business includes hotel and catering, travel, transport and logistics. In February 2015, Chinese Group Jin Jiang International purchased Louvre Hotels Group. Thanks to this (new) complementarity between Asia and Europe, the entity now boasts a network that currently operates about 3,000 hotels worldwide.

Jin Jiang
Jin Jiang
Jin Jiang

A major hotel industry player

  • 6 powerful brands ranging from 1- to 5-star: Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip, Royal Tulip. On the strength of their differentiated positioning, each brand seeks to challenge the usual standards of their category. They all have something in common: a determination to innovate and a challenger’s state of mind.
  • Number Two in Europe’s hotel industry with a network boasting more than 1,100 hotels in 51 countries
  • A Group belonging to the world’s Top Five and enjoying an extended international footprintsince being purchased by Jin Jang International

To build today’s hotel industry, to imagine future concepts and to open up to promising new territories… such are the ambitions stated by our group, a major world-class hotel industry player still driven by its challenger spirit.
In order to achieve those ambitions, there are several objectives guiding us on a daily basis:

To stand out

Our group’s individuality stems from the various brands that make it up. Each brand is intent on shaking up the standards of their respective category, inventing new concepts that are far removed from the accepted codes used by major chains.

This nonconformist approach is expressed as follows:

  • unique design for each Kyriad hotel, providing a different experience for every stay
  • The diversity in the architecture of Golden Tulip hotels throughout the world
  • The innovative ’Next-generation’ Campanile concept: fully renovated venues, upscale bedding, duvet etc.
  • The revival of budget hotels by Première Classe with individual bathrooms, WiFi and duvets
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