Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 09 November 2023 à 18:00

Candidat - Best Communication Campaign


Campaign - Ibis - Snap Eyes

Ibis reinvents the city trip with Snapchat Spectacles with a new and innovative digital campaign aimed at Millennials: SNAP’EYES by ibis. The concept? 3 cities and 3 atmospheres to discover through the prism of Snapchat Spectacles worn by the blogger Alex Vizeo… a journey which Internet users will be able to control!

From July 10 to 15, the influential travel blogger Alex Vizeo has been visiting London, Barcelona and Berlin. With the Snapchat Spectacles, he has offered a unique and fun perspective of these 3 cities. An immersive experience where snapchatters are the ones who have decided Alex’s activities: : Fish&Chips or Kidney Pie? A drive in a Trabant or a visit to an open-air museum? A relaxing evening in Barceloneta or a party in a trendy club? Alex has let himself be guided by users who had just need to reply to the Snaps from the @ibishotels account to influence the blogger’s itinerary.

3 cities, 3 atmospheres and a lot of challenges : in London, Alex has stayed at the ibis Styles London Southwark and has given his followers the chance to choose which activities he should do to reflect the stylish & urban London. In Barcelona, based at the ibis Barcelona Centro Sagrada Familia, Alex has offered the choice between a warm and relaxed atmosphere or a party and dance ambience. Lastly, with the ibis budget Berlin City Potsdamer Platz as his starting point, our influencer has shared original ways of exploring a cool and alternative side to Berlin that is accessible to everyone.

With Snap’Eyes by ibis, the ibis brands are giving life to their vision of travel, driven by the new signature “ibis for you, you and you”. Because no two trips are ever the same, the ibis, ibis Styles and ibis budget brands offer you different experiences tailored to your journey and inspire the different travelers in us.

The ibis brands are riding the current trend in the world of social networks with Snapchat Spectacles. These fully connected glasses, with a trendy design, provide an original and fun immersive experience. This will appeal to young guests who are always on the lookout for unique and unscripted moments during their travels…

A 360° communication digital plan including owned, earned and paid media (including Snap Ads) in France, United Kingdom, Germany, Italy, Spain & Portugal.

With more than 13 million of impressions and high engagement rates on Snapchat, Snap Ads and Alex Vizeo platforms, Snap’Eyes by ibis participate to increase awareness and brand image towards Millennials target.


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