Finaliste - Iconic Asset
HOTEL METROPOLE MONTE-CARLO
Campaign - Metropole Moods, an unlimited source of wonder
Cette candidature n'est disponible qu'en anglais / This application is only available in English.
The Hotel Metropole Monte-Carlo is recognized for its glamourous atmosphere. The “Metropole Moods” ignite the five senses and aim to charm and enchant the guests.
For the past 10 years, the interiors of the Hotel Metropole Monte-Carlo have been regularly transformed with decoration channeled through a prism of various themes.
Each ephemeral atmosphere called the “Metropole moods” is led by a passionate work team composed of one representative of each service and guided by a yearly reverse planning. The designs are set in place with magnificent scenographies that change every 3 months.
The "moods" and atmospheres are esthetic expressions of a whimsical and poetic imagination, whose leitmotiv are creativity and enchantment. From the lobby to the Joël Robuchon Restaurant, as well as in-room amenities and even the ties and scarves of the hotel staff. Colours, fabrics, plants and floral decoration echo these ambiances which become the subject of innovative designs…
Real artistry, and a much-appreciated way of reinventing this magical hotel! The primary goal is to surprise the guests during each of their stay with a concept whose ephemeral aspect make it unique and provoke a “Wow effect”.
The Metropole Moods also allows to boost the brand through renewal, originality and creativity. It helps interact with our client/ambassadors and retain them. It is also a way to communicate on the hotel in a fun way and generate buzz through press and social media coverage.
