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Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 21 November 2019 à 18:00

En cours - Best Concept

as a Guest

Campaign - as a Guest - More than room

Cette candidature n'est disponible qu'en anglais / This application is only available in English.

Night in high standing independent hotels in France for a year-round single price (89€), including additional national and local services with high added value.

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In order to allow hotels to give more value to their unsold nights and increase the occupancy rate of independent high standing hotels, we decided to create as a Guest – More than a room. A brand new hotel experience. An offer already gathering more than 115 hotels.

as a Guest…

A night for two persons at a SINGLE price (89€) in a rigorous selection of high standing independent hotels, all across France, including additional national and local services with high added value, all year round.


…More than a night, each stay includes:

Guaranteed national services:
• A concierge service (24/7)
• A cancellation insurance with assistance (medical care/repatriation)
• A luggage service until 6PM the next morning
• A touristic and events-related magazine by destination to help the customers prepare their stay (short-term)


+ a choice between 3 advantages:

• TASTY: One meal offered in one of the 2300 partner restaurants in France for one meal bought (available for the next twelve months)
• COCOONING: A free digital kiosk with more than 100 000 books (magazines and eBooks) freely accessible for 7 days;
• ECO-FRIENDLY: Access to a wide selection of car parks in France for a highly reduced price and access to special rate car rentals.


+ 1 solidarity-based action:

Each advantage triggers a donation to a foundation or an organization known for its public interest (connected to the type of advantage selected by the client).
Example: by choosing the eco-friendly night, you allow as a Guest to plant a tree.
+ A wide range of exclusive services offered locally by the hotel
(Welcome drink, breakfast, free access to the Spa, free green fee, wine tasting…)



… A brand new travel experience through hotel.

as a Guest® allows travelers to shape their hotel experience :

• Customised,
allowed by our concierges before and during the experience. They are able to shape our clients’ stay as precisely as possible according to their demands;

• Thematic,
a choice between three stay experiences (tasty, cocooning, eco-friendly);

• Solidarity-based,
a way to salve people’s conscience by raising awareness on a various issues. It’s a way to participate to training, raising environmental awareness and developing the cultural offer in order to sustain the quality of life and services in France.


Why as a Guest ?

16 300 hotels located in France. 80% of them are independent and represent 54% of the accommodation capacity. 209 millions of hotel nights sold in 2017. The average occupancy rate of the independent hotel industry only reached 56,4% in 2017, meaning 28 millions of unsold nights in the high standing independent hotels industry.


A marketing service dedicated to the independent hoteliers

•An accessible offer for hotels, a remuneration according to the results as a Guest®:
- A charge free membership, respecting a rigorous quality charter;
- Commission on the night sale (variating according the hotel classification, its geographic location, and the offered local services that are included;
- Sales and receipts of as a Guest® nights is done through our website and our app (PWA);
- A multi-peril insurance option;
- A no-showing policy when it comes to price-comparators in order to avoid cannibalizing the direct hotel’s offers.

• Partners services included in an as a Guest® night:
- Local services: negotiated with the partner hotel and offered by it.
- National services: carried out by as a Guest®, included in the price of the night.


asaguest.com is the first private tourist sale at a single rate, services included.

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