Each year at the Worldwide Hospitality Awards, Hospitality ON bestows its grand prix upon one of the global hotel groups that marked the previous year with its timeliness and performance. Using a variety of criteria combining ability to develop, product innovation, responsible behavior and commercial success, the prize fell to NH Hotel Group.
- adopt clear segmentation under a new umbrella brand;
- design a new supply that reinforces the customer experience;
- boost the brand's awareness through communications;
- optimize r management and organizational capacities, particularly as far as concerns the group's technological systems.
With the reclassification of properties within brands, dynamic management of the portfolio of assets in several countries, including Spain, the launch of NH Collection and NHHow, the intelligent integration of new technologies in the MICE offer, the Capex invested in the group's leading properties, the restructuring of staff at headquarters, the development of initiatives of social responsibility, the consolidation of the debt and reinforcement of shareholders the goals of this first phase have nearly been reached.
After stabilizing its foundations, the group may now take off to conquer the new markets and strengthen its presence those where already has a strong presence, in Spain, Italy, the Netherlands and Germany, particularly, but also in Latin America. This is the ambition for the second phase of the Strategic Plan that should take shape in 2017 and 2018, producing significant growth in the supply of NH Hotel Group.
The Grand Prix Hospitality ON, presented by Georges Panayotis, director Hospitality ON, together with Laurence Parisot, honorary president of the Medef, attests to the efforts already successfully underway and is intended to encourage the pursuit of this transformation of a group that was particularly upset by the results of the financial crisis of 2009 and the collapse of the Spanish market.
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