Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 09 November 2023 à 18:00

Candidat - Best Initiative in Sustainable Development

Deutsche Hospitality

Campaign - Deutsche Hospitality - Financing Drinking Water in Egyptian Desert

Hotel group demonstrates its commitment to sustainability: 1 euro donated for each online booking / Cooperation with Atmosfair and American University of Cairo “

Deutsche Hospitatliy - Drinking Water
Deutsche Hospitatliy - Drinking Water
Deutsche Hospitatliy - Drinking Water

Hotel group demonstrates its commitment to sustainability: 1 euro donated for each online booking / Cooperation with atmosfair and American University of Cairo 

As part of its Sustainability Programme, Deutsche Hospitality is financing the construction of three water treatment plants in the Egyptian desert. Since 1 March 2016, the hotel company has been running a website campaign entitled “1x1”, via which it makes a donation of one euro per online booking received. The money is currently being used to finance the construction of drinking water treatment plants in the Egyptian desert.

Sustainability is a declared aim of Deutsche Hospitality. It is an issue which all of its employees have taken ownership of. Deutsche Hospitality does not limit its commitment solely to hotel operations, its objective is also to raise public awareness of the necessity for sustainable development. For this reason, it consciously selects projects in other countries to signal the importance of development to achieve a good life.

The 1x1 campaign was created and is being implemented by the climate protection organisation, atmosfair, in conjunction with the American University of Cairo.

 

The water treatment facilities being installed are self-contained units which are operated decentrally. They have been developed by the Kassel-based company Autarcon, a spin-off from the University of Kassel. Innovative and multi-award winning “SunMeetsWater” technology filters out all heavy metals and disinfects the water, which then meets the standards laid down by the World Health Organisation.

The Sustainability Centre at the American University of Cairo coordinates both the commissioning of the unit and any maintenance or repair works that are required. Technical operations are monitored by a local inhabitant who has undergone special training to perform this role. This means that the water treatment plant is also helping to create local jobs as well as reducing the risk of disease.

In order to secure the long-term future of the project, local residents have taken on the responsibility of creating a reserve by paying a fee for the water they draw. They set the amount themselves, and the fund will enable them to meet the costs of maintaining and repairing the plant in future.

The treatment plant filters out all heavy metals and disinfects the water. This enables it to supply up to 10,000 litres of clean water per day, thus reducing the risk of disease for around 4,000 people living in the region.

Understandably, members of the local population were eager to help with the building of the plant and were delighted when it was commissioned. Previously, the only water available locally was contaminated and contained too much iron. A laborious process involving filtration through clay pots was used, but this failed to remove hazardous germs and other pathogens completely. This situation has now been entirely changed thanks to the involvement of Deutsche Hospitality and the American University of Cairo.

Deutsche Hospitality representatives remain in regular exchange with its campaign partners and atmosfair has good contacts with all parties involved on site. atmosfair’s Managing Director, Dietrich Brockhagen, is very pleased with the cooperation project. “For us, this is a milestone. This project demonstrates the way forward to a more sustainable future for many similar regions all over the world. We are delighted to be playing a pioneering role together with Deutsche Hospitality.”

The town of El Kefah is located 600 kilometres to the South West of the Egyptian capital Cairo. It is home to 4,000 people, most of whom work in agriculture. Because the water available locally is contaminated and contains too much iron, it previously had to be filtered through clay pots. This manual process was time consuming and also failed to remove hazardous germs and other pathogens.

The first plant, which was completed at the end of last year in the small town of El Kefah, is already supplying up to 10,000 litres of clean water a day. This is enough to meet virtually all of the inhabitants’ requirements. Following positive feedback from users, two further plants are now planned.

With its water treatment plans, Deutsche Hospitality supports sustainable growth in the region:

  • Several thousand people living in the region now have access to clean drinking water
  • At the same time, the number of diseases that occur due to health risks associated with unclean water have been reduced
  • Participation in the construction and maintenance of the plants offers local inhabitants additional opportunities for employment and training
  • With these solar powered plants, DH also contribute to protecting the environment since inhabitants no longer have to cook their water on wood fires and thus create less emissions
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