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Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 21 November 2019 à 18:00

Candidat - Best Innovation in Hotel Concept

Declic Hotel

Campaign - The designer of a unique experience

Cette candidature n'est disponible qu'en anglais / This application is only available in English.

At the heart of the historic district of Montmartre stands a unique location: the Déclic Hotel****. This designer hotel in Paris has a unique and original concept. It is the first hotel where the guests themselves create their own atmosphere and setting in their room through various environments dedicated to photography techniques. The Déclic becomes the pioneer of a new generation of hotels with interactive themes.

The Déclic: Theme and concept

To adapt to the evolution of “experience” hotels, the remit was to imagine a concept that would stand out from the crowd. Today, the relationship with image is strongly present in all media and especially on all social networks. Generation X feeds off and communicates with selfies and photos taken on the run using telephones that have become go-anywhere cameras. Each moment, each humour is digitised and shared and this trend has spread well beyond one generation. Photography is therefore open to all. It is no longer the preserve of a technical camera. It is available to all: everyone can be a photographer. Image has become a means of communication.

Through the theme of photography, several narratives have been told, as tributes to photographers, but the fear of being criticised for selecting one rather than another has led the hotel to feature various photographic techniques. This tribute covers 9 different photographic techniques, each symbolised in the Déclic’s 9 suites. Each offers the means to take a self-portrait, produce an image, a moment, an original souvenir.


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