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Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 21 November 2019 à 18:00

Candidat - Grand Prix Worldwide Hospitality Awards

BTG Hotels

Campaign - BTG Hotels

BTG Hotels (Group) Co., Ltd. (“BTG Hotels”) is a large all-encompassing publicly-listed Chinese tourism company, specializing in hotel management operations, scenic destinations and other commercial activities. Founded in February 1999, the Company has been listed on the Shanghai Stock Exchange since June 2000.


BTG Hotels owns hotel management brands including BTG-Jianguo Hotel Management Company  (BTG-JIANGUO), Zhejiang Nanyuan Holding Group Co. (BTG-NANYUAN), BTG-JINGLUN Hotel Management Co., Ltd. (BTG-JINGLUN), Beijing Shindom Chain Hotels (Shindom) and Shijiazhuang Ykinns Hotel Management Company (Ykinns).

BTG Hotels operates over 170 hotels, ranging from five-star lodgings to budget accommodations and has established an operational management system of high-end, mid-range and budget hotel brands and a nationwide hotel business network.Furthermore, BTG Hotels also owns companies such as Hainan Nanshan Cultural Tourism Zone.

In 2014, BTG Hotels launched the loyal customer program entitled "BTG Hotels Rewards". Within a short span of time, the program has already reached 600,000 members. To achieve its vision "Meet friends from all over the world and serve them whole-heartedly", BTG Hotels will cooperate with strategic partners from different industries and fields to launch successive services including the first member-exclusive channel in the domestic hotel industry and a private chamber cinema; a new mobile internet service platform for members; member-exclusive electric environmentally-friendly cars; and various member privileges and value-added services including a large-screen member introduction and presentation system to achieve the goal of having over one million members by the end of 2015.

In the future, BTG Hotels will adopt an approach centered around hotel brand management operations, based on the principle of "going international and creating national brands". Continuing to enhance its core competitiveness, the Company constantly improves its sustainable development and profitability so as to build the most influential and ethnically rich international hotel group in China.


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