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Évenement Hospitality ON - Awards

Worldwide Hospitality Awards

Thursday 21 November 2019 à 18:00

Candidate - Grand Prix Worldwide Hospitality Awards

Best Western

Campaign - Best Western

Best Western Hotels & Resorts, headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,000* hotels in more than 100* countries and territories worldwide. Best Western offers seven types of hotels to suit the needs of our guests for any travel occasion: BEST WESTERN®, BEST WESTERN PLUS®, Vīb®, BEST WESTERN PREMIER®, GLō®, BEST WESTERN PLUS EXECUTIVE RESIDENCYSM and BW Premier CollectionSM.

Best Western
Best Western

Best Western’s newest brands, Vīb & GLō provide unique options for today’s travelers. Best Western first announced Vīb (as in vibrant) a chic, hip, urban boutique hotel concept focused on style, technology and guest engagement at the brand’s annual convention in 2014. In 2015, developers broke ground on a Vīb in Chicago, infusing the Chicago neighborhood with energy and sparking economic growth. In addition to the Chicago Vīb, Best Western Hotels & Resorts has Vīb projects under development in Miami, Los Angeles, Staten Island, NY, Springfield, MO, Little Rock, AR, Seoul, South Korea, and Vientiane, Laos and is actively negotiating deals in key U.S. cities including Atlanta, Charlotte, Dallas, New Orleans, Scottsdale and San Diego. 

GLō is a broad-midscale new construction brand that offers a hip, boutique-style experience for savvy travelers who expect the best in value, design and comfort. As the name implies, the brand glows in many ways. GLō’s architecture and design have elements that speak to the name with the use of signature LED elements. LED lighting is articulated on the side of the building and in the glowing blue scarf, providing an unmistakable beacon at night, while the “Lite Brite” wall greets guest outside and extends inside behind the glowing welcome desk. During the day, the alternating blue and gold window panes bring the building to life. 

COMMITMENT TO QUALITY

Best Western is committed to providing superior customer care at all Best Western hotels. Our hoteliers’ dedication to caring for their guests is reflected in the fact that globally Best Western set new records in 2015 for the number of hotels that received a TripAdvisor Certificate of Excellence. More than 1,800 Best Western hotels globally received TripAdvisor Certificate of Excellence awards, a 13 percent increase over last year. In North America, 1,161 of Best Western properties received a Certificate of Excellence. This includes 1,841 Best Western hotels in the U.S. and 200 hotels in Canada. Overall, the number of the brand’s North American hotels receiving awards represents a 12 percent increase over last year’s total and a 32 percent increase over 2013. 

ENGAGING WITH OUR CUSTOMERS

Best Western partners with organizations that share our values and commitment to providing an excellent customer experience. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® highlight just a few of the ways we provide travelers with exciting ways to interact with Best Western. At Best Western we are a leader in pet-friendly travel with more than 1,600 pet-friendly hotels across North America. Working with Cesar Milan, Best Western provides tips to make travel easier for you and your pet. 

More information: www.bestwestern.com

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