Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 09 November 2023 à 18:00

Candidat - Best Innovation in Hotel Concept

Best Western La Porte des Chateaux Meung-sur-Loire

Campaign - A hybrid hotel for multi-travellers

Cette candidature n'est disponible qu'en anglais / This application is only available in English.

The Best Western Porte des Chateaux Meung-sur-Loire hotel and its hybrid accommodation, a solution for all types of travellers depending on their needs; rooms, apartments or collective accommodations.

Best Western

Is it possible for traditional and alternative types of accommodation to coexist? When staying at the three star hotel Best Western la Porte des Châteaux, located at Meung-sur- Loire, near Orléans, on the road to the Chateaux de la Loire, you will be able to find such a place.

The establishment offers a hybrid type of accommodation with an offer that will suit a wide variety of clients. The offer is composed of 56 rooms (standard, family rooms, superior), 13 apartments (studios to 3 bed), 2 dorms (for families or groups of 10 people), a restaurant with a seating capacity of 120 and 4 conferences rooms.

The accommodation is hybrid, as are the rates, since they will decrease in correlation with the length of the stay.

This project was born through the will of the owners and operators, the Plou family, that transformed the former installation, an old retirement home from the 70’s, into a modern and up to date establishment. With the help of Mathilde Langlois from ProAchat Design (an affiliate group of Best Western France) the owners developed an innovative product suitable with the local environment.

Creating a type of accommodation convenient for different types of travellers was the challenge at hand. Whether it be business, transit or for special occasions near the castlew such as weddings, company events, or even cycling. Our offer is very distinct in comparison with the present one through traditional hotels, bed and breakfasts and seasonal rentals.

The personal touch was developed through modern decoration, detailed by a qualitative theme in its lines of research that was oriented by the will of creating an establishment with a strong identity. Links were drawn to the nearby natural environment, the Loire Valley heritage, castles, and cycling lanes by the river and particularly the Meung-sur-Loire castle open to the public. A lifestyle atmosphere was implemented through the imagination of the owners. This resulted in a relaxed atmosphere with a design that invites each visitor into its own universe adapted to their style.

The decoration and vibes are unique and self-assured to help the customer feel the difference from his usual typical hotel industry experience. The customer must sense the intimate spaces and out of the ordinary services, all in a natural and simple way. Our motto is "feel at home".

Opened in January 2018, the hotel is affiliated under the Best Western® brand, it benefits from the distribution channels of the brand and its partners. The hotel has already had great success thanks to its complementary accommodation offer which attracts both corporate guests and couples with traditional rooms, as well as families and business travelers through its apartments.

Thanks to the collective accommodation (which can go up to 10 beds, a living room and 2 bathrooms) large families, friends, sports groups or company events can take advantage of this unusual but extremely convivial living space. The multifunctional aspect of the accommodation and the historical and local touch of the decoration appeal to both French and foreign travelers.

The hotel has become, over the months, an essential stop not only for business travelers but also for those wishing to discover and stay in a region rich in history, culture and natural heritage.

When undertaking such a transformation, the first step is to define the target market. It turned out that the target market varied widely within a close perimeter and the aim was to bring them together in one place and make them coexist. To make that happen, different types of services were developed to answer each of their needs.

Our main intent was to create a unique and authentic hotel atmosphere. Since we weren’t initially from the hotel industry per say, our "client vision" helped us in our innovative approach as we didn’t want to design a hotel, but a place of passage that could lead to a place of life. The well-being of the client in a facility that offers comfort and discretion is the thread that led us to fulfill this project and combine it perfectly with the strong identity and singularity of Best Western Hotel and Resorts brand.


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