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Hospitality ON Event - Awards

Worldwide Hospitality Awards

Tuesday 30 November 2021 à 18:00

Candidat - Best Innovation in Hotel Concept

Best Western Hotels & Resorts

Campaign - Aiden: the new hotel lifestyle concept by Best Western Hotels & Resorts

Cette candidature n'est disponible qu'en anglais / This application is only available in English.

Aiden allows Best Western Hotels & Resorts to conquer a new market. A combination of modernity and “savoir-faire”!

Best Western® Hotels & Resorts, the world’s leading cooperative, grouping together nearly 4,200 independent hotels in over 100 countries, puts the customer experience at the heart of its strategy. Its Best Western Rewards® loyalty programme, rated by guests as one of the best in the business, is a case in point. Global turnover has risen at a brisk pace in recent years, growing by 18.9% in 2017.

By looking at the future of the hospitality industry, Best Western® Hotels & Resorts would like to innovate and create a new brand dedicated to a new way to accommodate guests. This is why AIDEN is there. The needs of the guests have changed a lot. The guests want all the services for a good quality price value. Sharing, being local, being part of the city are the main values for the new guests generation. Design and “savoir-faire” are the pillars of this brand.

AIDEN is on mid-scale as we have the experience with Best Western Core and Best Western plus.

AIDEN is funny and surprising. Chic and sophisticated, we can be impressed by its charm and modern trends. Urban, underground and quirky!

AIDEN wants to be local and authentic. Local by using only local products. Not only on food and beverage but also by using local designers and production. The opportunity for Best Western France is there. We are more than local by the diversity of our regions.

AIDEN will learn from 70 years of experience! Our “Savoir-Faire” is unique. By the diversity of our hotels and hoteliers (mainly owner of the hotels), we have a very good guest satisfaction, our AMS are strong, Best Western is a leader of the guest satisfaction with very high notes on AMS and NPS. We know our clients by our rewards program. AIDEN will have the benefits of everything: connectivity, distribution, global scale, rewards program, quality score.

AIDEN is successful as the concept is not arrogant: simple and modern, trendy and local.


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