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Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 21 November 2019 à 18:00

Candidat - Best Innovation in Hotel Concept

B&B Hotels

Campaign - How to reinvent sucessfully an EconochicⓇ concept !

Cette candidature n'est disponible qu'en anglais / This application is only available in English.

B&B Hôtels took up a challenge : the successful adaptation of its “econochic”Ⓡ concept by opening its new flagship, the B&B Hotel @DisneylandⓇ Paris

B&B Hotels - How to reinvent sucessfully an EconochicⓇ concept !

B&B Hotels took up a daring challenge: 
The successful adaptation of the biggest B&B hotel, located right next to the leisure parc Disneyland Paris.

At first, the idea could seem contradictory to the successful concept that B&B follows for 25 years (which is the development of economic hotel on the French market).

The opening of a hotel with great capacity, for international clients including many features for families

The key to our success ? A close collaboration with our partners to adapt the Econochic concept to this new business.

The success has been achieved. Even during a difficult times, B&B has met his challenge:
Almost one year after the hotel opening, B&B Hotel @DisneylandⓇ Paris offers already great performances. After being opened only 8 months ago:

  • The occupancy rate is over 90% in August 2016
  • the turnover of 2016 exceeds 5.2mio €,

Our secret ?

  • An adaptation of the Econochic concept without denying the brand images
  • Professional and motivated staff
  • A communication in accordance with the family segment
  • A controlled commercialisation with attractive prices

B&B Hôtel @Disneyland Paris 
How to reinvent sucessfully the Econochic concept !


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