Access the main content

Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 21 November 2019 à 18:00

Candidat - Best Innovation in Hotel Concept

B&B Hotels

Campaign - How to reinvent sucessfully an EconochicⓇ concept !

Cette candidature n'est disponible qu'en anglais / This application is only available in English.

B&B Hôtels took up a challenge : the successful adaptation of its “econochic”Ⓡ concept by opening its new flagship, the B&B Hotel @DisneylandⓇ Paris

B&B Hotels - How to reinvent sucessfully an EconochicⓇ concept !

B&B Hotels took up a daring challenge: 
The successful adaptation of the biggest B&B hotel, located right next to the leisure parc Disneyland Paris.

At first, the idea could seem contradictory to the successful concept that B&B follows for 25 years (which is the development of economic hotel on the French market).

The opening of a hotel with great capacity, for international clients including many features for families

The key to our success ? A close collaboration with our partners to adapt the Econochic concept to this new business.

The success has been achieved. Even during a difficult times, B&B has met his challenge:
Almost one year after the hotel opening, B&B Hotel @DisneylandⓇ Paris offers already great performances. After being opened only 8 months ago:

  • The occupancy rate is over 90% in August 2016
  • the turnover of 2016 exceeds 5.2mio €,

Our secret ?

  • An adaptation of the Econochic concept without denying the brand images
  • Professional and motivated staff
  • A communication in accordance with the family segment
  • A controlled commercialisation with attractive prices

B&B Hôtel @Disneyland Paris 
How to reinvent sucessfully the Econochic concept !

Loading...

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?