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Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 21 November 2019 à 18:00

Candidat - Grand Prix Worldwide Hospitality Awards


Campaign - AccorHotels

AccorHotels is the world’s number one and Europe’s leading hotel operator. It has 580,000 rooms in more than 4,100 hotels in around 92 countries. Its extensive brand portfolio provides a comprehensive range of options across the luxury to economy spectrum. With around 180,000 people working for AccorHotels brands around the world, the Group is leveraging the experience and expertise that it has built over the past 45 years to serve its customers and partners.


AccorHotels is also harnessing these strengths to accomplish its vision: to be world’s most innovativebest performing and most valued hotel company

Under the leadership of its Chairman and CEO Sébastien Bazin, who was appointed on August 27th, 2013, Accor has unveiled its new strategic roadmap, which has redesigned its business model around two divisions – HotelServices and HotelInvest – with a view to boosting operational efficiency and sustainable growth.

This clear long-term vision is based on a simpler and more agile organization, specific performance indicators, and a structure built to maximize operational performance and create value for every one of the company’s stakeholders.

A strategy leveraging the Group's complementary fields of expertise

AccorHotels has embarked on a project that involves reinvent its business model by leveraging the complementarity between its two historical fields of expertise: operating and franchising hotels, andowning and investing in hotels. The Group is now organized around two strategic divisions

HotelServices and HotelInvest - and they both have clearly defined and differentiated agendas.HotelServices (operation and franchising)This division encompasses the 3,700 hotels/480,000 rooms operating under the Group's brands. Its mission is to manage operations at these hotels and provide the best choice of services for partner hotel owners (for example including strong brands and a powerful distribution system). The goal for HotelServices is to maximize fees, speed up CRM and loyalty-building drives, shift the group deeper into the digital realm, and roll out a strategy in each segment to bolster the Group's brands.

HotelInvest (ownership and investment)

This division comprises of around 1,400 hotels that AccorHotels owns or the Group manages via leases. Its mission is to streamline and manage the existing asset portfolio through disposals and acquisitions based on three criteria: margin, cash generation and location. The goal for HotelInvest is to establish the leading hotel investor in the economy and midscale segments in Europe, focus on cash-flow generation and reduce result volatility, optimize CAPEX(Capital Expenditure) allocation strategy and support Accor's development by investing selectively in properties.

A portfolio of complementary and distinct brands

AccorHotels is the only hotel group spanning the full luxury to economy spectrum. Its extended choice of international brands puts it in a position to cater for customers' new wants, needs and behavior patterns more effectively. Each Group brand treats customers to a unique hospitality experience. These brands are already organized in 3 segments: Luxury/Upscale, Midscale and Economy. The goal, here, is to enable the Group to consolidate its expertise and secure its leadership.

Further information : 


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