Access the main content

Évenement Hospitality ON - Awards

Worldwide Hospitality Awards

Thursday 21 November 2019 à 18:00

Award winner - Best Marketing Operation

Accor

Campaign - Accor – Story of Tomorrow

Cette candidature n'est disponible qu'en anglais / This application is only available in English.

Accor, one of the world’s leading hospitality group and with more than 4000 hotels worldwide and more than 35 hotel brands, is taking its corporate brand to the next level to reflect its premiumisation and innovation-led spirit. To reflect our new positioning, inspirational assets were key to convey this transformation and to rally our broad community (clients, B2B partners, employees…)

Regarding the corporate brand identity relaunch, we are updated and premiumised our brand to match our business strategy, starting with our identity. Our name is unchanged but streamlined, to express our ambition beyond hotels. Our logo is confident, premium, and visually iconic. The monogram is our seal of excellence, blending an iconic A with the bernache, our historic symbol. Accor’s tagline is Live Limitless : an aspiration for what we bring to consumers. A rallying cry for personal achievement. A promise of nonstop potential and opportunities.

To express this change, we created a movie to reveal our logo and identity : Story of Tomorrow by ASPECT

A bold, high-paced, conceptual film to express change. We voluntarily didn’t want to showcase regular hospitality images, and focus on an attitude and a spirit of conquest.

Loading...

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?