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Will there be "dynamic pricing" war?

9 min reading time

Published on 17/01/07 - Updated on 17/03/22

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With the renewed hotel cycle and improved hotel occupancy, Revenue managers have more room for implementing a rate policy that is more precisely adapted to the change in demand.While the interest of this for hotel groups is obvious, it needs to be communicated to major hotel consumers and key corporate accounts.

Does “dynamic pricing” mark the entry into a new era of rate policies? For some time now hotel groups have been perfecting their flexible pricing strategy. They would like to put an end to negotiated rates, seasonal variations and sprawling segmentations! Now’s the time for free pricing, reflecting...

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