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Whitbread: the saga of a radical transformation

7 min reading time

Published on 23/01/06 - Updated on 17/03/22

The Whitbread group of 2006 is a very distant relation to the company born at London’s docks.The history of this ex-brewery lies in a succession of diversifications and strategic reversions that have been generally profitable for it and today have positioned it as a major player in Europe’s economy hotel industry.

With the new millennium, the oldest of Great Britain’s breweries has offered itself a serious makeover. Were he to see it today, Samuel Whitbread would no longer recognise his child. In 1750, he opened his brewery in East London. Recently, “The Brewery”, the starting point for the success story of...

Whitbread

Whitbread

Hotel Group

  • Whitbread United Kingdom
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