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When corporations steal the limelight from beach destinations…

8 min reading time

Published on 06/04/05 - Updated on 17/03/22

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Far from being the sector’s poor cousin, so-called economic discovery tourism continues to build a solid position in the heart of the general public, to the benefit of the regions.Today the trend is towards greater professionalism and a diversification of the supply.

“The French are not supposed to like their corporations, and yet as soon as one opens its doors, it is almost always a success,” ironically remarks Bernard Giroux, press division manager at the Assemblée des Chambres Françaises de Commerce et d’Industries. And what if touring corporations were to...

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